New Inuyasha Game For Cell Phones

SORRENT LAUNCHES INUYASHA MOBILE GAME

Leading Mobile Publisher Launches Mobile Game Based on Popular Animation Series from VIZ Media


SAN MATEO, Calif. – April 19, 2005 –Sorrent, Inc., a leading creator
and global publisher of mobile entertainment, and VIZ Media, a global
provider of animation entertainment and merchandise licensing, today
announced the launch of a mobile entertainment suite based on the
wildly popular Japanese animation TV program and one of the top-selling
graphic novel series in America – INUYASHA. The mobile game captures
the energy and excitement of the successful animation series.

INUYASHA fans will now be able to bring their favorite animation
characters with them wherever they go through Sorrent’s mobile game.
Fans can traverse environments based on feudal Japan, encounter
familiar friends and well-known enemies, battle evil demons and relive
favorite themes from the best-selling anime series. The mobile game,
which is available on every major wireless carrier in the US, gives a
side-scrolling perspective reflective of the characters and themes from
INUYASHA. Fans can play as two of the series’ heroes, INUYASHA and
Kagome, and have the ability to unlock and play as additional
characters once they’ve mastered the game.

According to IGN.com, “For fans of the manga and anime, INUYASHAis a
no-brainer. It's an action-filled romp that treats the source material
with great respect.”

“Withthe INUYASHA mobile game, we aimed to give the millions of
dedicated fans a way to relate to the storyline and characters they
love no matter where they are,” said Robert Nashak, vice president of
production, Sorrent. “The INUYASHA mobile game includes some of the
most progressive gameplay around and is yet another example of the
high-caliber, critically-acclaimed capabilities of Sorrent’s production
team.”

INUYASHA, created by world-famous manga artist Rumiko Takahashi, is
taking a popular place in the hearts of American audiences and is one
of the top-rated animated series on Cartoon Network’s Adult Swim block.
INUYASHA was also named No. 1 anime for 2004 by icV2 - the premiere
news and information provider for pop culture retailers. In addition,
VIZ Media has sold more than one million copies of both INUYASHA DVDs
and graphic novels and released the first INUYASHA movie,"Affections
Touching Across Time," on DVD in September 2004.

“The launch of the mobile game enhances the world of INUYASHA for fans
and continues the momentum for licensing this successful brand,” said
Cynthia Money, vice president of consumer products, VIZ Media. “Sorrent
has captured the essence of INUYASHA and effectively translated that
into an engaging mobile experience true to the graphic novel and
animation series.”

About VIZ Media, LLC
Headquartered in San Francisco, CA, VIZ Media, LLC (VIZ Media), is one
of the most comprehensive and innovative companies in the field of
manga publishing, animation and entertainment licensing of Japanese
content. Owned by three of Japan’s largest creators and licensors of
manga and animation, Shueisha Inc., Shogakukan Inc., and Shogakukan
Production Co., Ltd. (ShoPro Japan), VIZ Media is a leader in the
publishing and distribution of Japanese manga for English speaking
audiences in North America and a global licensor of Japanese animation.
The company offers an integrated product line including, magazines such
as SHONEN JUMP and SHOJO BEAT, graphic novels, videos, DVDs, audio
soundtracks and develops and markets animated entertainment from
initial production, television placement and distribution, to
merchandise licensing and promotions for audiences and consumers of all
ages.